Services for Commercial and Public Sectors
Business Intelligence Applications
Business Guidance Systems undertakes a wide variety of end-user initiatives
related to information management, discovery, and application. The company
emphasizes the use of existing, readily available data in order to provide
for rapid deployment and immediate measurable benefits.
Profit From The Data You Already Own
Projects follow a natural process (see Information Development Services ) combining business
requirements with appropriate techniques, tools, and technology support. For
a review of specific applications which relate to your industry and your requirements,contact
Organizational, Product, and Marketing Effectiveness
- Strategic planning, market objectives and modeling
- Business Discovery
- Identification and review of value-based, data-leveraged initiatives
for marketing and organizational effectiveness
- Value-based projects for increased revenue and productivity gains
- Database-related opportunity assessment
- Identify, profile, rank, and segment sales force, customers, and products.
Integration of Existing Organizational Data
- Acquisitions and Mergers - Financial, Sales, and Marketing Data integration
- Analyze and understand business-focused options and obstacles among
business units
- Business Process and Information Architecture Development
Alert-based Management Systems
- Measure, monitor, and alert business management of unexpected trends
Customer Relationship Management and Marketing (CRM)
- (Poster available - "Profiting
from Customer Relationship Management")
- Reactivation, Extension, Retention And Loyalty Programs
- Customer, Product, Sales Force profiling - Insurance, Banking, and
Retail Data Warehouses
- Campaign management, response capture, and sales and marketing analysis
and reporting
- Identification of business issues and obstacles
- Information requirements definition for targeting, measurement, and
analysis
- Integration of external overlay data
- Database design, and data acquisition, transformation, and loading
- End-user software implementation and training for data access, visualization,
analysis and reporting
Disciplined Direct Marketing Initiatives
- Intranet-based marketing administration, analysis, profitability management,
and sales force information systems
- Process delivery assessment
- Training / Orientation - for Marketing Analysts' access to corporate
and client data
Product and Service Profitability
- Fraud Detection and Benefits Analysis for Insurance, Banking, and Securities
industries
- Merchandise Management - Retail Decision Support Data Warehouses
- Sales Force / Service Provider / Supplier Performance Analysis
Advertising Agency and Fulfillment Integration
- Advertising and Fulfillment
- Customer Communications; Creative objectives, execution, and review
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